On 4th April 2024 our PhenoRob Business and Stakeholder Networking Event “Technology Acceptance in Agriculture” took place. There were numerous participants from agriculture, industry, government and science on site. 

The networking, which was the main focus of the event, was more than exceeded. After the exciting panel discussion, the participants had the opportunity to exchange views on various topics in a World Café – what are the required technology characteristics for profitability and sustainability in practice? What relevance do different business models have for the introduction of new technologies? What role does politics play in the introduction of new technologies?

The participants agreed that agricultural practice, science, politics and industry need to further strengthen their exchange to successfully implement new digital and autonomous technologies in practice.

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